Northern Germany’s most modern LEGO® store
Whether you’re a LEGO® fan, gift hunter, or simply curious – our shop is a must for anyone who loves LEGO. On 200 m² you’ll find a huge selection of sets, unique collectibles, and exclusive offers – right on the ground floor of the LEGO Discovery Centre Hamburg.
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Whats in?
🟡 Minifigure Factory
Design and print your very own personalised LEGO minifigure – exclusively in our Minifigure Factory, the first of its kind in Northern Germany.
🟡 Pick a Brick Wall
Choose your favourite bricks individually – perfect for creative building ideas or replacing missing pieces at home.
🟡 Wide range of sets
From classics to new releases, including LEGO Technic, Icons, and Friends – you’re guaranteed to find the perfect set for both kids and adults.
News from the LEGO® Shop
Our shop regularly surprises you with special promotions, limited sets, and exclusive offers.
NEW in August:
🟡 With purchases over €150, you’ll currently receive an exclusive LEGO Discovery Centre Hamburg set – available only in our shop and only while stocks last.
🟡 Countless new arrivals – including One Piece, Star Wars, Architecture, Creator 3-in-1, and more. An incredibly diverse month for fans of all ages.
It’s worth stopping by!
Häufige Fragen (FAQ)
No. The LEGO Shop is open to everyone – no ticket required.
On the ground floor of the LEGO Discovery Centre Hamburg, inside the Westfield Hamburg-Überseequartier.
Yes. The Minifigure Factory is part of the shop and available to all visitors.
Yes, regularly! Keep an eye out in-store or ask our team on site.
No. As our shop is operated by Merlin Entertainments, it is not an official LEGO Store – LEGO Insider Points cannot be used or collected here.
We are open daily from 10 AM to 8 PM – including Sundays. Come by and say hi!
